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Competitor's Next Moves: Predict or Get your Brand Left Behind.
Is Your Pharma Brand Plan Truly Competitive and Dynamic? Or Just a one off Plan on Paper? Most Pharma and MedTech brand plans are built...
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Mind the Gap: Between Pharma or MedTech Brand Strategy and Execution
Part 2: From Strategy to Execution ................................................................ You’ve just wrapped up a buzzing...
3 min read
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From Vision to Reality: When Pharma and MedTech Brand Plan Performance Go South
Part 1: Strategic missteps .................................................................. Â Welcome to the wild world of...
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Upon analysing 10 Pharma and MedTech brand plans, here are the pills and the strategic spills
Picture this: It's 8 AM, I'm surrounded by half empty coffee cups, reading the email that inaugurate the overwhelming, joyful,...
3 min read
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